Using the storyboards and assets created by the Assistant Creative Director, I animated these social media advertisements in Adobe AfterEffects for Orangina's Shake Up the Everyday campaign for their relaunch in the United States.
There are 3 animations for this campaign: The Feelin' Good Shake, The Celebration Shake, and The Mix It Up Shake. Each version has a unique bottle movement for their respective headlines.
These ads would be shown in New York and Boston.
Mix It Up Shake
Unlike the social media animations these ads focused more on the movement of text. The text was animated to flow out of the bottle—after popping the cap—then recede back into the bottle after a brief pause. The placement and movement of the text was adjusted to best fit the dimensions of each ad.
