Typeface Hotel: Hôtel Didot
For this project, we selected a typeface and created a brand identity based on the history of that typeface.
Alluding to the geographical origins of Didot, my concept for Hôtel Didot is a luxury hotel in France. The style and form of the identity reflect the Neoclassical values of the time that emphasize harmony and balance.
In addition to the brand identity, I created a stationery suite, the front of the hotel, hotel lobby, toiletries, and other materials that reinforce Hôtel Didot's luxurious image.
Using a grid system to enhance readability, I also designed a twenty page brand style guide that outlines how the Hôtel Didot brand can be used.
